AdWords Editor 8.0.1 - Create and upload your Google AdWords campaigns. (Free)貝斯兔 Bass兔

2010年9月24日星期五

AdWords Editor 8.0.1 - Create and upload your Google AdWords campaigns. (Free)

AdWords Editor 8.0.1 - Create and upload your Google AdWords campaigns.:

AdWords Editor 8.0.1

Google AdWords Editor is Google\'s free, downloadable account management application for your computer. Download your AdWords account to your computer, make your changes, then upload your revised campaigns.

Benefits and features include:

Navigate your account quickly and easily
Make bulk changes to keywords and ad text
Work offline, then upload your changes
Copy and paste keywords and ad text
Circulate proposed changes and get feedback

WHAT'S NEW

Version 8.0.1:
New features

Location extensions: Use the new Extensions tab to manage your business locations. AdWords Editor enables you to sync one or more campaigns directly with Google Places, download your business addresses, and manage manual location extensions. The Local Business Ads tab is no longer available.
Ad parameters: AdWords Editor now supports this AdWords API feature everywhere dynamic keyword insertion is allowed: in ad headlines, description lines, and display URLs.

Interface improvements

Accordion panels: Each tab includes collapsible panels below the data view. Click the title of one of the panels to expand it, or click the title of the expanded divider to collapse all of the panels and save space.
Progress indicators: See AdWords Editor\'s progress on tasks that can take some time. Progress bars can now show when you accept or reject proposed changes, find duplicate keywords, or wait for a long list of keywords or ads to fill the data view.
Adding MCC accounts: When you add a new MCC account, client accounts are now displayed with account descriptions or company names when available. Client accounts that are MCCs are shown in bold at the top of the list.
Simplified exception requests: To request an exception for an advertising policy, simply select the checkbox labeled Request an exception.
More helpful error messages: AdWords Editor now provides more information for account limit errors, such as at what level of the account the limit was exceeded.

Other updates

Google Display Network: All references to the Google Content Network, including content bids, now refer to the Google Display Network.
Mobile ad improvements:
- Mobile ads can now exist in either CPC or CPM campaigns; before, they were restricted to CPC campaigns.
- The mobile carriers dialog is easier to use.
- Platform targeting is now included as a setting on the Campaigns tab.
Deleted ads: AdWords Editor no longer allows you to reactivate or edit ads that have been deleted on the AdWords server.
Placement formatting: When you enter placements and categories, AdWords Editor now fixes certain spacing and case issues automatically.
Keyword Opportunities updates: The Keyword Opportunities tool now includes additional columns for global and local search volume. The Search-based keywords tab no longer includes a suggested bid for keywords.
Bidding features: You can now download and manage campaigns that use target CPA bids or enhanced CPC bids. (As always, you\'ll need to sign in to AdWords to change your campaign-level bidding option.)
Simplified ad scheduling: When you update your ad schedule using a CSV import or Add/Update Multiple campaigns, you no longer need to include a separate column for \'ad schedule status.\'